A NOTE FROM THE DESIGNER
I was raised in Toowoomba, Queensland, where my mother, an interior designer, and father, a skilled craftsman, surrounded me with fabric samples, design plans and a deep appreciation for detail and process. These early experiences sparked a lasting love for art, form and the beauty of how things are made.
My design practice draws heavily from the natural world, inspired by the organic lines, textures and tones found in landscapes and living forms. This combines with an enduring fascination for architecture and textile innovation. I not only create thoughtful, feminine ensembles but those which celebrate individuality and timeless expression.
THE BRAND
Founded in 2024, RubeAli is a womenswear label that celebrates refined femininity, self-expression and timeless elegance. Designed to empower and made to be cherished.
Our garments are crafted with care and intention, blending tradition and innovation through a poetic, modern lens. With a deep respect for process and quality, we remain committed to sustainable practices and thoughtful craftsmanship.
OUR MISSION
RubeAli is more than fashion. It is a narrative of self-expression and elevated living. Each garment tells a story, influenced by nature, art, architecture and considered design.
Our mission is to create garments that empower and inspire. We design to evoke a sense of individuality, ease and timeless appeal. These are pieces that become part of your story.
Responsibly sourced.
Made in Australia.
Australia.
rubeali@icloud.com
Instagram: @rubeali_
CONTACT